Why the Open Web Is the Yin to Retail Media Networks’ Yang
The post Why the Open Web Is the Yin to Retail Media Networks’ Yang appeared first on 1plusX.
View ArticleHow Publishers Can Keep Up with Digital Advertising Privacy Changes
Have you considered privacy’s influence on publishers’ business models? It’s huge! Publishers’ first-party data is a gold mine and one that advertisers should seek to mine from. Thanks to advances in...
View ArticleWill the Privacy-first Web Drive More Collaboration in the Media Industry?
The post Will the Privacy-first Web Drive More Collaboration in the Media Industry? appeared first on 1plusX.
View Article1plusX’s Jürgen Galler on the Key Elements of an Effective Data Strategy
The post 1plusX’s Jürgen Galler on the Key Elements of an Effective Data Strategy appeared first on 1plusX.
View ArticleRMB Achieves Increased Audience Reach Potential with 1plusX
Background To help prepare for a third-party cookieless future, Régie Média Belge (RMB) wanted to explore creating a more sustainable audience reach strategy for advertisers on public broadcaster...
View ArticleStop 3rd-Party Cookie Deprecation From Impacting Revenues
Do you know when you plan to start a diet and tell yourself it’ll begin on Monday? But then you keep postponing it for a myriad of reasons. Your move to first-party data doesn’t have to mirror the same...
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