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Publishers Are Abandoning First-Gen DMPs

Publishers Are Abandoning First-Gen DMPs 1plusX focuses on improving scale for publishers and allows publishers to offer demo targeting to a marketer and also do contextual targeting – a must in the...

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AdTech-Ausnahmezustand: Das Ende des Cookie-Zeitalters

AdTech-Ausnahmezustand: Das Ende des Cookie-Zeitalters Google, Mozilla, Apple – sie alle tarnen ihre neuen verschärften Third Party Tracking-Richtlinien als Initiative für mehr Kundenzufriedenheit in...

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1plusX, la DMP qui veut réconcilier les éditeurs avec la data

1plusX, la DMP qui veut réconcilier les éditeurs avec la data La société suisse ouvre un bureau en France, qui sera dirigé par Bastien Faletto. Elle combine machine learning et analyse prédictive. The...

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Let’s play “Cookie Data’s Illegal”: Your move

Let’s play “Cookie Data’s Illegal”: Your move Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products...

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DSGVO-konform: styria digital one setzt auf Data Management Platform von 1plusX

DSGVO-konform: styria digital one setzt auf Data Management Platform von 1plusX Die 1plusX-Technologie ist DSGVO-konform, berücksichtigt die restriktivere Handhabung von 3rd-Party-Cookies, ermöglicht...

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Collaboration is key to meet publisher digital demands

Collaboration is key to meet publisher digital demands Ahead of The Drum’s Programmatic Punch APAC, we speak with Ian Hocking, vice president of digital, of the South China Morning Post (SCMP) about...

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1plusX wird neue Data Management Platform von Digital Ad Services

1plusX wird neue Data Management Platform von Digital Ad Services Digital Ad Services, die digitale Serviceeinheit Tamedia und Goldbach, und die Advanced Data Management Platform 1plusX gehen eine...

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Kaufen oder lieber selbst entwicklen?

Kaufen oder lieber selbst entwickeln Jeder Publisher möchte seine zur Verfügung stehenden Daten optimal nutzen. Ringier Axel Springer hat für sich eine Lösung gefunden. The post Kaufen oder lieber...

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1plusX wird neue Data Management Platform von Digital Ad Services

1plusX wird neue Data Management Platform von Digital Ad Services Digital Ad Services, die digitale Serviceeinheit Tamedia und Goldbach, und die Advanced Data Management Platform 1plusX gehen eine...

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1plusX wird neue Data Management Platform von Digital Ad Services

1plusX wird neue Data Management Platform von Digital Ad Services Zürich, 07.10.2019 ‒ Digital Ad Services, die digitale Serviceeinheit von Goldbach und Tamedia, und die Advanced Data Management...

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Appell an Advertiser: Das Corona-Vakuum füllen

Appell an Advertiser: Das Corona-Vakuum füllen Ex-Google-Manager Jürgen Galler appelliert an die Werbungtreibenden, jetzt nicht auf die Budget-Bremse zu treten. Der 1plusX-CEO erklärt, wie Advertiser...

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1plusX sets new standard in cookieless advertising with real-time solution

A New Standard For Cookieless Advertising Zurich, 23.06.2020 - Today the data management and predictive marketing platform 1plusX announces the GoLive of its new, enhanced real-time product. The most...

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1plusX raises 7.8M USD in first closing of series B round

1plusX raises 7.8M USD in first closing of series B round  Zurich, 20.01.2021 - Today 1plusX, the marketing intelligence platform, announces that it has secured 7.8M USD in the first closing of its...

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1plusX partners with leading publisher consortium in Japan

1plusX partners with leading publisher consortium in Japan Tokyo, 03.02.2021 - 1plusX partners with Digital Garage to deliver cookieless advertising across Japan and Asia. The capital and business...

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What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative...

Link: https://www.adexchanger.com/online-advertising/what-google-is-and-isnt-saying-when-it-says-it-wont-build-alternative-ids-after-the-death-of-third-party-cookies/#more-154399 The post What Google...

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China’s tech giants are exploring a way around Apple’s privacy changes

Link: https://www.businessinsider.com/china-advertising-association-develops-caid-to-bypass-apple-idfa-changes-2021-3?r=US&IR=T The post China’s tech giants are exploring a way around Apple’s...

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SWAN vs. SWAN: Two alternative third-party cookie proposals

Link: https://www.adexchanger.com/online-advertising/swan-vs-swan-the-differences-between-the-two-3p-cookie-alternative-proposals/ The post SWAN vs. SWAN: Two alternative third-party cookie proposals...

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MarTech Interview with CEO & Co-Founder Jürgen Galler

MarTech Interview with Jürgen Galler, CEO & Co-Founder at 1plusX Q: Please tell us about your journey into marketing data technology and how you started at 1PlusX. A: I started working in the...

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How can publishers leave third-party cookie limbo?

Breaking the status quo: How can publishers leave third-party cookie limbo? For most publishers, the basic mechanics of the digital ecosystem still stand. Survival depends on offering inventory that...

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Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity

Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content...

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